I Am Doner

Fast-food chain I am Doner uses Vita Mojo’s fully integrated system tech to create an efficient labour model, reduce operational complexity and increase ATV. Find out how self-serve kiosks helped them increase their order sizes by 35% while freeing up one staff member per shift.

Increasing ATV by 35% with Kiosks and Click & Collect

In 2016, fast-food chain, I am Doner started a kebab revolution from their small takeaway shop in Leeds. Since opening their doors, they’ve expanded to three sites in Leeds and Harrogate and are taking the revolution global with the launch of further sites in Dubai in 2022.

Eager to stay ahead of the curve, founder Paul Baron partnered with Vita Mojo in 2019 to kickstart the company’s digital transformation. Previously, they relied on taking orders solely from their POS and their own website. The painstaking task of manually entering all third-party delivery orders into their POS took up staff member’s precious time and left a lot of room for error. Installing kiosks and an online ordering system that integrates directly with delivery partners has transformed their offering into a modern, omni-channel powerhouse.

Manage orders across all channels on one single platform

All orders across all channels now flow directly to I am Doner's POS, improving order accuracy, staff efficiency and increasing throughput.

On brand, everywhere

I am Doner’s bold and colourful brand is front and centre. Customers get the same great experience across all ordering channels.

“Self-order kiosks are the future of fast-food restaurants. By making them our main in-store ordering method, it’s freed up labour to the extent that it’s like having one additional employee.”
Bridie Fox, Operations Director
I Am Doner

The results speak for themselves

Project outcomes and deliverables

Smarter, more efficient staffing model

With 100% of in-store orders now going through kiosks, staff can focus on providing great food and customer service. The team now takes and fulfils more orders than ever.

Improved staff and customer satisfaction

Vita Mojo's delivery integration sends orders directly to the POS, meaning staff no longer have to manually input orders. With Just Eat accounting for more than 40% of all orders, We've helped I am Doner improve order accuracy and saved the team a huge amount of time.

Increased digital adoption and order value

Digital ordering has enabled I am Doner to increase customer spend by 35% with smart upsells and meal deals. Meals deals increased sales of two dishes from 3% to 40% in just one month.

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